2006-2007 Annual Report on the Development of China's Creative Industry

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8200元 电子版
8200元 纸介版
8500元 电子版+纸介版

报告编号29953
出版日期2007年
交付方式Email电子版/特快专递
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Research fields: online games, DTV, films, animation, industrial design, advertising, creative real estate and others. Enterprises involved: Shanda, Kingsoft, Softstar, Time Warner, CFC, CCTV, creative industry bases, etc. Report Highlights In 2006, China's creative industry got into the period of fast growth. Industry clusters represented by online games started to expand to other creative fields. Films, animation and industrial design became the core of the industry in 2006. As large brands' superiority weakens, small and medium brands were rising. The long tail loomed large in market competition. Entertainment remained the primary impetus for the creative industry in 2006: Online games and films contributing 40% to the growth of the market size. Meanwhile, thanks to the promulgation of relevant policies, the market share of animation soared 150% from 2005. Moreover, as infrastructure keeps improving, the digital film, DTV, and mobile game industries are entering the period of fast growth. Facing to competition, changes and challenges in the market, CCID Consulting releases the 2006-2007 Annual Report on the Development of China's Creative Industry, which helps vendors, investors, and industry chain grasp the pulse of China's creative industry in the following aspects, and comb the development course of segment application value - Backed by accurate market description data, the report depicts the development of the industry in 2006 from various angles, e.g. industry structure, competitiveness of key fields, regional distribution of the industry, and influence of related industries, to discern the industry's development trend. In briefly analyzing major brands' competition performance in 2006, it sums up enterprises' successes and failures in the dimension of shares of market segments, competition situation, and competition strategy, and reviews the performance of leading players. After presenting in-depth quantitative forecast of the market, it conducts modeling regression and expert verification for the whole market and market segments, and obtains valuable trend analysis and quantitative results. Moreover, it examines impetuses and obstacles to market segments, and conducts multidimensional analysis of user demand.

标签创意

研究方法

报告主要采用的分析方法和模型包括但不限于：
- 波特五力模型分析法
- SWOT分析法
- PEST分析法
- 图表分析法
- 比较与归纳分析法
- 定量分析法
- 预测分析法
- 风险分析法
……
报告运用和涉及的行业研究理论包括但不限于：
- 产业链理论
- 生命周期理论
- 产业布局理论
- 进入壁垒理论
- 产业风险理论
- 投资价值理论
……

数据来源

报告统计数据主要来自国家统计局、地方统计局、海关总署、行业协会、工信部数据等有关部门和第三方数据库；
部分数据来自业内企业、专家、资深从业人员交流访谈；
消费者偏好数据来自问卷调查统计与抽样统计；
公开信息资料来自有相关部门网站、期刊文献网站、科研院所与高校文献；
其他数据来源包括但不限于：联合国相关统计网站、海外国家统计局与相关部门网站、其他国内外同业机构公开发布资料、国外统计机构与民间组织等等。