摘要
Wi-Fi and hotspots have become commonplace; however, resistance to paying for access remains high. Over the last 12 months hotspot operators have gone through some profound changes to survive in a market where demand increases while willingness to pay for the service decreases. 2008 hotspot market includes the following:
- End-user data on how and where the service is used.
- End-user data around willingness to pay for hotspot services.
- Supply-side analysis on how operators are changing their business strategies.
- Global forecasts for hotspot venues and access revenues.
目录及图表
- Executive Summary
- Introduction
- Methodology
- Changes With Users
- Changes in Use
- Changes in Paying
- Changes With Service Providers
- Increased Bundling
- Amenity Service
- Advertising
- Expanded Service Offerings
- Market Consolidation
- The Return of In-Flight Access
- Forecasts
- Related In-Stat Reports
- List of Tables
- Table 1. Global Hotspot Forecast, 2007 Through 2012
- Table 2. Global Hotspot Forecast by Region, 2007 Through 2012
- Table 3. Global Hotspot Deployment Forecast by Venue, 2007 Through 2012
- Table 4. Global Hotspot Access Revenues (US$ in Millions), 2007 Through 2012
- List of Figures
- Figure 1. Global Forecast for Hotspot Deployments, 2007 Through 2012
- Figure 2. Past Experience With Public Wi-Fi Hotspots
- Figure 3. Frequency of Hotspot Use
- Figure 4. Reasons for Using a Hotspot
- Figure 5. When Have/Would Respondents Use a Public Hotspot
- Figure 6. Where Respondents Have Previously Used Hotspots
- Figure 7. Devices Respondents Have Previously Used to Access Public Hotspots
- Figure 8. Barriers to Using Public Hotspots
- Figure 9. Expectations for Future Hotspot Use
- Figure 10. Reasons for Expected Increase Use
- Figure 11. Types of Previously Used Hotspots—Free vs. Fee
- Figure 12. Free Hotspot Access Influence on Venue Selection
- Figure 13. Willingness to Pay for Hotspot Access
- Figure 14. Amount Willing to Pay for One 24-hour Hotspot Session
- Figure 15. Amount Willing to Pay for Monthly Hotspot Service—Business Use
- Figure 16. Amount Willing to Pay for Monthly Hotspot Service—Personal Use
- Figure 17. Features/Applications That Would Persuade You to Pay for Hotspot Access
- Figure 18. Does Your Company Have Hotspot Service Subscription
