越南移动通讯及广播行业研究报告

摘要 Vietnam’s mobile market continues to grow strongly, evidence that the competition model the government has put in place, although limited initially, has in fact been working. The government has committed itself to the continued growth of mobile networks, especially encouraging the extension of coverage to the provinces. National penetration was around 35% by end-2007, with plenty of scope for further growth. Vietnam has also been busy opening up the market to new players, including some with no VNPT involvement. As with most other Asian mobile markets, growth in Vietnam was boosted by the introduction of prepaid mobile services back in 2001. This report provides an overview of the country’s mobile market. There is also some information on TV broadcasting.
目录及图表

• 1. Synopsis
  
• 2. Mobile communications
  
  • 2.1 Overview of Vietnam’s mobile market
    
  • 2.2 Market background
    
  • 2.3 Tariffs
    
  • 2.4 Mobile technologies
    
  • 2.5 Major mobile operators
    
    • 2.5.1 Mobifone
      
    • 2.5.2 Vinaphone
      
    • 2.5.3 CityPhone
      
    • 2.5.4 S-Fone (SLD Telecom)
      
    • 2.5.5 Viettel
      
    • 2.5.6 VP Telecom / EVN Telecom
      
    • 2.5.7 Hutchison / HT Mobile
      
    • 2.5.8 New and prospective operators
      
  • 2.6 Mobile voice services
    
    • 2.6.1 Prepaid cards
      
    • 2.6.2 Third Generation (3G) mobile
      
  • 2.7 Mobile data services
    
    • 2.7.1 Short Message Service (SMS)
      
    • 2.7.2 Multimedia Message Service (MMS)
      
    • 2.7.3 Instant messaging (IM)
      
    • 2.7.4 Wireless Application Protocol (WAP)
      
    • 2.7.5 General Packet Radio Service (GPRS)
      
    • 2.7.6 Enhanced Data for GSM Evolution (EDGE)
      
  • 2.8 Mobile applications
    
• 3. Vietnam’s broadcasting market
  
  • 3.1 Overview
    
  • 3.2 Cable TV
    
  • 3.3 Satellite TV
    
  • 3.4 Mobile TV
    
  • 3.5 Film content censorship
    
• 4. Related reports
  

• Table seq Table \* Arabic 1 – Mobile operators, technology, subscribers and annual change – 2007
• Table seq Table \* Arabic 2 – Mobile subscribers – 1995 - 2008
• Table 3 – Mobile services revenue – 1993 - 2007
• Table 4 – Mobifone subscriber growth – 1998 - 2007
• Table 5 – Vinaphone subscriber growth – 1998 - 2007
• Table 6 – S-Fone subscribers – 2003 - 2007
• Table 7 – Viettel subscribers – 2004 - 2007
• Table 8 – EVN Telecom subscribers – 2006 - 2007
• Table seq Table \* Arabic 9 – Key broadcasting statistics - 2007