Influences ,US, Business Applications, Investments?,美国,商Influences ,US, Business Applications, Investments?,美国,商业应用,软件投资,影响因素,分析

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Who and What Influences US Business Applications Investments?

字体大小: 2008-11-06 13:13  来源:中国报告网

  • 【报告名称】Who and What Influences US Business Applications Investments?
  • 【关 键 字】Influences ,US, Business Applications, Investments?,美国,商
  • 【出版日期】2008年10月
  • 【交付方式】Email电子版/特快专递
  • 【报告页数】17页
  • 【价  格】纸介版:11500元  电子版:12500元  纸介+电子:13500元
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中国报告网提示:Influences ,US, Business Applications, Investments?,美国,商业应用,软件投资,影响因素,分析

摘要

When it comes to marketing and selling software products and services, it is crucial to know who is making the final investment decisions and what their purchasing drivers and pain points are. While there are some similarities that exist among businesses regarding IT investment—such as the reputation of the provider is an important decision-making criterion and the C-level is usually involved in final decisions—there also exist major differences between large and small US businesses when planning these investments.

This report covers four topics that help to identify not only who is making crucial organizational business software purchasing decisions, but also what influences those decisions:

  • What size-of-business segments are using, or will use business management applications such as CRM, ERP, etc.?
  • Who is the organization's final decision maker with regard to business management software implementations?
  • What business events, or triggers, affect software investment decisions?
  • What information sources influence the selection of software products or services?

Survey data in this report is broken out into three US business segments: small, mid-sized, and large business. Data is further broken out by sub-segments within these three segments. Survey data in these sub-segment breakouts is compared to weighted results from respondents across the entire US market.

目录及图表

As Size of Business Increases, So Does IT Department Influence
Use of Business Management Applications
Use of Business Management Applications
Who is the Final Decision-Maker?
What Affects Investment in Business Software?
What Information Influences Selection of Business Software Products and Services?

Methodology

List of Tables
Table 1. Current or Future Use of Business Management Applications, Total US Market by Size Segment
Table 2. Current or Future Use of Business Management Applications, Small Business Sub-Segment
Table 3. Current or Future Use of Business Management Applications, Mid-Sized Sub-Segment
Table 4. Current or Future Use of Business Management Applications, Enterprise Sub-Segment
Table 5. Final Decision-Maker Regarding Business Management Application Implementations, Total US Market by Size Segment
Table 6. Final Decision-Maker Regarding Business Management Application Implementations, Small Business Sub-Segment
Table 7. Final Decision-Maker Regarding Business Management Application Implementations, Mid-Sized Sub-Segment
Table 8. Final Decision-Maker Regarding Business Management Application Implementations, Enterprise Sub-Segment
Table 9. Business Events or Triggers that Affect Software Investment, Total US Market by Size Segment
Table 10. Business Events or Triggers that Affect Software Investment, Small Business Sub-Segment
Table 11. Business Events or Triggers that Affect Software Investment, Mid-Sized Sub-Segment
Table 12. Business Events or Triggers that Affect Software Investment, Enterprise Sub-Segment
Table 13. Information Sources that Influence Selection of Software Products/Services, Total US Market by Size Segment
Table 14. Information Sources that Influence Selection of Software Products/Services, Small Business Sub-Segment
Table 15. Information Sources that Influence Selection of Software Products/Services, Mid-Sized Sub-Segment
Table 16. Information Sources that Influence Selection of Software Products/Services, Enterprise Sub-Segment

List of Figures
Figure 1. Current or Future Use of Business Management Applications, Weighted Total US Market
Figure 2. Final Decision-Maker Regarding Business Management Application Implementations, Weighted Total US Market
Figure 3. Business Events or Triggers that Affect Software Investment, Weighted Total US Market
Figure 4. Information Sources that Influence Selection of Software Products/Services, Weighted Total US Market

中国报告网提示:Influences ,US, Business Applications, Investments?,美国,商业应用,软件投资,影响因素,分析

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